PRE SPRING 2017: HEARTBEAT
When I start focusing on a new collection it always starts with a sense or a feeling of something new. It’s hard to explain, but I know what direction I want to take within a heartbeat, and within a glimpse of an eye, I can feel what I want to express for the next collection. I get drawn to new colours, fabrics, prints and the small little details, without even knowing it. Sometimes one from my team can say to me; this is the fourth time you touched this fabric, and then I realize that my heart has already taken the decision.
Your heartbeat keeps your spirit and soul alive, your joy and happiness alive and your reason for loving. Your heartbeat is the beat that keeps you moving forward.
The world is spinning faster than ever, and we all wonder were it will take us. An example is the fourth industrial revolution and the new economic system coming with it. In this process, we all have to re-think how we work and live our lives. On the other side, we are experiencing a time where millions of people are affected by war and are forced to leave their homes, and lets not forget the beast named terror. The two undermine our urge to be free and to feel safe.
Listen to your heartbeat when it gets to rough; you will find your freedom, sense of belonging, it will give and lead you and hopefully inspire you.
I went to London, living in Notting Hill for a week to search for new ideas and inspiration, visiting the London vintage fashion show among others. Wow, what a great place! My eyes were drawn to shiny materials, jacquards, embroideries and beautiful prints and colour pallets. Gold and glitter, and everything that shined and sparkled talked to me.
After a few weeks in Oslo, I went to New York to spend time with friends and family during Christmas. We stayed in the Lower East Side, my vintage heaven. We walked from market to market, and to my favourite dealer in Chelsea. She has the quirkiest little shop, full of lingerie and slip dresses from the 20-30’s. Most of the pieces haven’t even been worn! Here I go for the prints, and as you will see, there are a lot of them. While London gave me the sparkly 70’s, New York inspired me with the romanticism of the era, the flowers and the delicate fabrics.
Asian fusion with a twist of the 70’s
This season Scandinavia’s clean and more minimalistic shapes meet the vibrant look of the East, and the lush, fun and sparkly feeling of the 70’s. We take our prints even further. As the 70’s flare is still in full in bloom, this has been transferred to our prints, and as trend forecaster Lidewij Edelkoort states so gracefully when she gives her thoughts on Spring Summer 17;
“Full and flat patterns are emancipating flowers so they become joyous icons of time.”
- Love, Tine
Designer & Founder