AUTUMN 16: Embrace




“The way we dress reflects the way we think. The inner workings of our soul will influence our outer choices.”

I normally leave my daily-life behind when I am creating a new collection. For days I try to seek into my heart, going into my world of dreams and inspiration, but this time it was incredibly difficult to do so! I realised a dramatic change was about to happen just outside my window.

I listened to the conversations around me, and I realised the global political situation was the topic of the conversation at the local coffee shop, in the news and even in popular culture.

The following days I involved myself in the debates regarding the refugees coming to Europe. It was evident, society was changing; the concern for others had started to become society’s guiding beacon. It gave me a feeling of existing, an urge to embrace life and to show kindness and care for others. All in all, it opened my senses. And then, the inspiration and the word “Embrace” came to me.

“Embrace the past, the present and the future.”

I travelled to historical and beautiful Florence to attend the yarn fair in the search to find new, interesting yarns. Loving wool, soft cashmere and upmarket yarns to make the collection even more indulgent. All in all, these are long lasting fabrics that may help reducing the waste culture of our time, by being able to wear the products year after year.

I enjoyed time at the vintage fashion show in the fantastic Stazione Leopolda with the very best vintage dealers from the whole of Italy. Embracing old treasures gives me continual inspiration, and combining the ideas from the yarn fair with the vintage fashion inspired and guided me to create the Autumn 2016 collection.

Victorian, historical, vintage, maximalist, the Italian love for life, Twiggy, playful, couture, museums, architecture, and last but not least high quality.

After some weeks in Oslo my team and I went to wild Iceland and the city of Reykjavik to feel and breathe their ever-changing nature, and to meet and be inspired by the creative people this city beholds.



Embracing the roots of nature. The simplicity of the natural fabrics, the rough wool and knitting techniques, inspired me to celebrate fabrics and their origins.

The colours of the earth, the incredible nature, natural materials, originality, modernism, clean and fresh, straightforward, direct, the 90’s, bright, foggy, and let’s not forget simplicity.

Back in Oslo, my studio was filled with beautiful vintage treasures, yarns, lace, fabrics, colours, prints and inspiring books. Every single piece meant something special to me and was begging to be embraced!

A whole world was about to become one, as I absorbed and inhaled the ideas and directions for my new collection! I wanted to celebrate clothes and their roots, liberated from all trends, giving room for imagination and creativity.

“Our own life has to be our message.” Thích Nhất Hạnh
(A Buddhist approach to peace and ecology).

A whole world was about to become one, as I absorbed and inhaled the ideas and directions for my new collection! I wanted to celebrate clothes and their roots, liberated from all trends, giving room for imagination and creativity.
A whole world was about to become one, as I absorbed and inhaled the ideas and directions for my new collection! I wanted to celebrate clothes and their roots, liberated from all trends, giving room for imagination and creativity.

The collection is filled with beautiful prints, all created in-house, ensuring a distinctive and heart made look. The uniqueness of the prints expresses the personality and individuality of the collection. The result is modern, vivid and magical print combinations that can be used in many different ways. We challenge you to have fun and enjoy the prints, to embrace the colours and your personal style. Each print and each and every garment tell a story, and we urge you to re-tell them and make stories of your own!

Embrace ideas
Embrace knowledge
Embrace your heart
Embrace the past, the present and the future!
Embrace diversity
Embrace shapes
Embrace collaboration
Embrace understanding

Tine Mollatt
Designer & Founder

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