The Sustainable Design Challenge

The Copenhagen Fashion Summit is a bi- annual summit focusing on some of the issues the fashion industry is facing at the time. This year, sustainability was its key focus and a sustainable design challenge took place. We were proud to be a part of the challenge and one of its six winners!

The goal with the design challenge was to promote the idea of maintaining a “sustainable wardrobe” with a focus on longevity in terms of design and quality.

The creative direction of the campaign was done by Uffe Burchard and Kim Grenaa of DANSK Magazine.

Since the very start of byTiMo, sustainability and ethics has been one our Tine’s key priorities. It still is, and this was awarded during the summit in Copenhagen.

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